The automotive industry is about to witness a groundbreaking transformation! Team Velocity and VINCUE have joined forces to revolutionize the trade cycle, and it's all powered by AI.
But here's the game-changer: They're not just talking about it; they've done it! These two automotive retail powerhouses have developed a first-of-its-kind solution, Trade Cycle Intelligence, which automates the entire vehicle trade process.
This innovative partnership aims to help dealers tap into the potential of earned customers and expand their inventory. By combining Team Velocity's customer and equity data with VINCUE's market and inventory performance insights, the platform identifies, engages, and activates customers into a trade cycle, ultimately boosting vehicle sales and acquisitions.
And this collaboration has a fascinating origin story. It all started when a mutual customer challenged both companies to increase return-to-market transactions. Brian Benstock, from Paragon Acura and Paragon Honda, the top-performing Acura and Honda dealerships worldwide, led the charge. He first focused on the service lane, then expanded the strategy to include all past customers.
Benstock's insight? "AI doesn't replace people—it rewards them." With this integration, every team member becomes a data expert. From porters to managers, they can anticipate oil change upsells, provide tailored recommendations, and seamlessly transition from service to sales. It's a game-changer, taking sales from six to thirty-five and beyond!
Here's how it works:
- Service Lane Revolution: Dealerships can scan a VIN or license plate during service check-in, instantly receiving a trade value from VINCUE. Apollo's upgrade matrix then generates personalized, equity-driven upgrade offers, creating upsell opportunities.
- Omni-Channel Acquisition: Service appointments and targeted earned customer engagement open new doors for acquisition specialists. Buying managers can source inventory in real-time, capitalizing on market trends while strengthening customer relationships.
- Return-to-Market Mastery: Customized offers and communication bring past customers back into the trade cycle, generating new sales and acquisitions, and improving the return-to-market rate.
- Ecosystem Harmony: Customers can request trade valuations through Apollo Sites, powered by VINCUE's real-time valuation. These values are seamlessly integrated into Apollo's ecosystem, ensuring consistency across services, sales, marketing, and websites.
David Boice, Co-Founder and CEO of Team Velocity, emphasizes the impact: "Our partnership with VINCUE offers dealers a trusted, consistent experience at every touchpoint."
Chris Hoke, Founder and CEO of VINCUE, adds, "By partnering with Team Velocity, we bring market-leading trade data directly to dealers, enabling them to turn insights into action."
And this is the part most people miss: This collaboration isn't just about technology; it's about empowering people. It's about turning dealerships into data-driven powerhouses, where every team member contributes to the success of the business.
But wait, there's more! To learn more about this exciting partnership, tune in to Car Dealership Guy's DDL podcast on November 14th at 1 PM ET, featuring representatives from Team Velocity, VINCUE, and Paragon Honda.
Controversial Question: Is AI the future of the automotive industry, or should we be cautious about its impact on jobs? Share your thoughts in the comments below! Visit the provided links for more details and to schedule a demo to see this revolutionary partnership in action.
