Bold claim: Oz fans aren’t just buying a hoodie—they’re joining a legacy. Jill Martin partners with Lorna Luft for a Wizard of Oz Sherpa collection, redefining fan apparel with a storytelling twist.
Starting December 6, fans can snag Jill Martin’s latest Sherpa hoodie drop, a collaboration with actress and writer Lorna Luft. The official launch unfolds at 10 a.m. ET on QVC, while the entire collection becomes available at Jill Martin’s website simultaneously.
This venture carries meaning beyond the anticipated Wicked: For Good hype. Jill Martin has long cherished the Wizard of Oz. She explains, “Oz is my favorite movie, and I believe Judy Garland spiritually brought her daughter and me together to form this collection for generations to come, for a film that endures while many others don’t.” Luft’s involvement stems from that deep respect for Garland and Oz’s enduring appeal.
Luft describes the partnership as exhilarating and educational, noting it aligns perfectly with Jill’s love and reverence for the film and her mother’s work. She also comments on the broader Oz legacy sparked by the Wicked films, praising director Jon Chu and the cast for honoring the original while inviting new audiences into the world of Oz.
Jill Martin’s brand, By Jill Martin, launched in October 2023 as she finished active cancer treatment. The line is projected to surpass $10 million in revenue in 2025. Recent ventures include a sherpa collection for pets in collaboration with Beth Stern, and a sports-focused expansion aimed at female fans, with NFL gear among the latest launches.
Jill’s health journey has shaped her mission. Diagnosed with breast cancer in 2023, she underwent a double mastectomy and rigorous treatment, afterward sharing candid updates about energy, medications, and recovery. Her optimism extends to cancer treatment progress, especially in intercepting cancer earlier and refining care through collaborations with researchers and physicians.
As By Jill Martin grows, so does the impact on cancer research and patient advocacy, with Jill dedicating time and insight to medical conversations and collaboration with leading doctors. The overarching goal remains clear: to blend fashion, fandom, and philanthropy into a force that supports patients today and fuels breakthroughs tomorrow.
