A new campaign, funded by the Western Australian Government, is aiming to educate and protect residents from the harmful effects of the sun. The initiative, led by the Cancer Council WA, focuses on preventing skin cancer, a prevalent issue in the region. With some of the highest levels of ultraviolet radiation globally, Western Australia sees a significant number of skin cancer cases, particularly melanoma. The campaign, titled 'If you could see UV', employs a creative approach to raise awareness. It utilizes billboards in 16 strategic locations, including Yagan Square, to visually represent the dangers of UV radiation with arrows, emphasizing the potential damage to DNA. This campaign is part of a broader strategy that includes radio and social media platforms, targeting Western Australians aged 18 to 45. The message is clear: sun protection is essential, and the campaign provides five simple steps to achieve it. These steps include wearing protective clothing, applying sunscreen, wearing a hat, seeking shade, and wearing sunglasses. The campaign runs until February 2026, coinciding with the peak sun exposure months, and aims to encourage healthy outdoor activities while promoting sun safety. Additionally, the SunSmart Global UV app offers real-time UV alerts and personalized sun protection advice, available for free on the App Store. This app helps users understand the local UV index and suggests times to avoid the sun, ensuring Western Australians can enjoy the outdoors safely throughout the year. The initiative is a significant step towards the government's goal of creating healthier communities and improving the well-being of its residents.
